Watts Up Solar Podcast

Solar, Surfing & Storytelling: Aaron Nichols on Changing the Industry One Truth at a Time

Emmitt Muckles

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Aaron Nichols' solar story is unlike anything you’ve heard. From Peace Corps dreams cut short to meeting circus girls on an Ecuadorian beach, Aaron’s path into clean energy is fueled by passion, missteps, and purpose.

Join host Emmitt Muckles as he and Aaron unpack the real solar story—from the ground-level door-knocking grind to creating nationally recognized solar content.

In this honest and funny episode:

  • Why solar messaging still misses the mark
  • How story (not specs) sells clean energy
  • The gig economy’s power in shaping solar careers
  • Lessons from Mr. Money Mustache, bear safety, and being broke but intentional

📌 If you care about making solar understandable, accessible, and cool—this one’s for you.

💬 Leave a review, follow the show, and share with someone in the solar industry!

Our Sponsor for this Episode is S.E. Power Consulting
S. E. Power Consulting offers Fractional Training Leadership—meaning you get expert-level training support when you need it, without the cost of a full-time hire.
Whether you’re scaling up or just getting organized, we help you train smarter, not harder.
Visit SEPowerConsulting.com to learn more.
S.E. Power Consulting—Fractional training. Full-time results.

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